I have a few different blogs, each with google ads on them, and most of them have an average Page Click Through Rate or “PCTR” of about .11% - Pretty crappy but just about what I’d expect considering the audience I target with most of these blogs; people like myself who don’t click on ads.
However, on one of my sites I have an astounding CTR for ads of 7.38% - an insanely high ratio in comparison. At this point you might be wondering if I wrote one of the numbers incorrectly. I didn’t.
For simplicity sake I’ll call the money making site, SiteX.
Here are some more numbers; all based on the time period of Jan 1 - Oct 12 2010:
Site| Visits| Clicks| $$| SiteX| 9,360| 711| $70.13 ---|---|---|--- ThisSite| 64,773| 53| $18.32 diary blog| 35,891| 41| $14.87
All in all I make far more money on these sites than I thought I would even though I don’t make much at all really. 103.32 in 10.5 months is pretty sad really. But SiteX sure does make me wonder what I could do on occassion.
For instance, if I extrapolated those numbers to match this blog so that I had the 64,773 visits with a CTR of 7.38% - that would result in 4042 clicks and would, if the pay rate were the same as on the SiteX blog, result in me being paid $398. Sill not much really but a heck of a lot more than I’m making now.
Plus, my traffic is, let’s face it, pretty anemic. Imagine what sites like Coding Horror pull in in terms of traffic; he probably has more visitors to each post than I do to this entire site each year. Imagine if I had the 64,773 visitors per post - I’ve made 18 posts (including this one) this year, if the CTR were the same I’d have made $7164 this year just from blogging - that would be a really nice auxiliary income.
Now I just have to find out how to get that kind of traffic and that kind of CTR. I’m pretty sure SiteX isn’t going to do it for me.